Motivational Intelligence Engine

Personalize every touchpoint based on what actually drives buying decisions

🏆 Top award · Innojam 2026 company hackathon

A back-end product feature, shown here inside a mock marketing platform. The engine reads how a customer talks about their business and classifies their motivation using Regulatory Focus Theory — promotion (growth, gains, winning) or prevention (safety, reliability, avoiding loss) — along with their customer type. It then serves tailored messaging cues to every team that touches the customer.

1 · Share a messageDescribe what you want to market, or pick a sample business below.
2 · AI classifies itMotivation, customer type, confidence and the signal words behind it.
3 · Act on itCues for product, sales, customer success, support and retention.
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In-Product Customer Prompt
📞
Gong API Call Analysis
Retired · click for details
How can we help you accelerate your business today?
Try a sample business, or write your own request:
Concept demo built by Dr. Steve Winkel · Strength in Talent. Messages you enter are analyzed live by AI and are not stored.